Industry News

Will Megabrew Deal Usher In A New Era For Beer?

Marilyn Much - - Investors Business Daily

Sure, per-capita consumption is on the decline and industry volumes have flattened, but don't worry. Beer's not going anywhere. The age-old industry still has kept its pouring arm in shape, muscling up with the biggest merger in its history and tending to consumers' rising thirst for craft and premium brews.
But there is a lot of sloshing about going on.

Can Capitol Hill Crush a Beer Monopoly?

Matt Laslo - - The Daily Beast

A bipartisan group of lawmakers want to do keg stands on the grave of the proposed merger of Anheuser-Busch InBev and SABMiller, but there's a problem: They're struggling to find a tap.

"We're going to stop it," Rep. Peter DeFazio (D-Ore.) told The Daily Beast. But when pressed on the details of their strategy, the co-chair of the House Small Brewers Caucus was at a rare loss for words. "We haven't figured that out yet."

Ruh-roh.

$104B beer merger faces fierce scrutiny

Megan R. Wilson - - The Hill

The principal players in a $104 billion beer mega-merger are prepared to take some lumps from Congress and give away major concessions to U.S. regulators in exchange for a sizable bounty: A shot at a third of the global suds-sipping market.

Beer market is vibrant, growing: Opposing view

Bob Tallet, Anheuser-Busch - - USA Today

The U.S. beer market is thriving with more than 4,000 brewers, more than any other beer market in the world.

Craft beer growth has accelerated over recent years and has exploded over the past five years, offering beers in a wide variety of new styles and flavors to suit the taste and occasion of every beer drinker in the country.

American lager brands, such as our Budweiser and Bud Light, remain the most popular beers, but craft brands are now estimated to be 11% of the beer market and growing. Competition and craft beer are alive and well in the beer marketplace.

Big Beer mashes craft brews: Our view

USA Today Editorial Board - - USA Today

The proposed merger of the two largest beer companies in the USA and the world, Anheuser-Busch InBev and SABMiller, is getting barrels full of attention. Perhaps too much. Most antitrust experts say the merged company would be required to preserve competition by spinning off SABMiller's American assets, including the Miller and Coors brands.

A beer bill fit for all

Bob Pease & Jim McGreevy - - The Hill

Beer has been a dynamic industry in America for centuries. Today, there are more than 4,000 breweries in the country, the highest total since the 1870s. The beer industry creates jobs, supports other businesses and pours billions of dollars into the economy.

But an outdated tax code is placing an undue burden on this industry and could become a barrier to growth.

The Craft Beverage Modernization and Tax Reform Act gives brewers the needed capital infusion to invest in their companies and boost production in order to meet consumer demand and invest in product innovation giving consumers more choice when ordering their favorite alcohol beverage.

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