While approximately half of U.S. states plan to be partially re-opened by mid-May, nearly two months of lockdown orders have had an inordinate impact on the alcohol industry. Shelter-in-place restrictions have muted on-premise sales, and overall economic impacts to consumers and supply chain issues present challenges to a healthy retail sales outlook. Despite booming in-store and online sales, the reality is that the alcohol industry has a long road ahead to get to where conditions were before COVID-19.
