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    Four Peaks with snow
  • Phoenix downtown at night
    Phoenix downtown at night
  • Phoenix in 1940s
    Phoenix in 1940s
  • Tucson twilight
    Tucson twilight
  • Romer warehouse tour with Rep. Gosar
    Romer warehouse tour with Rep. Gosar
  • Lake Powell
    Lake Powell
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    Antelope Canyon
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    Grand Canyon
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    Governor Ducey signing AZ Beer Bill
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    Senator McCain and BWDA
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    redrocks
  • Oak Creek, Sedona
    creek
  • Saguaro Cactus in bloom
    Cactus
  • Lake Powell
    Lake Powell

Industry News

Women Represent Big Opportunity for Beer Industry

Justin Kendall - - Brewbound

Beer companies haven’t effectively marketed to women, and they’re leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor.

“We can’t underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy’s product,” she told industry stakeholders who attended the Beer Institute’s annual meeting in Milwaukee, Wisconsin, this week.

“We are still in the early days of marketing the product to women, and there is nothing but runway,” she added.

America's Gone Beer Mad: 100 Breweries Or More In Nearly Half Of U.S. States

Gary Stoller - - Forbes

The USA has gone beer crazy. More than 9,000 breweries are in the country, and more than half of U.S. states have at least 100 breweries within their borders, an analysis of the U.S. Treasury Department's most recent statistics reveals.

The statistics, as of March 31, clearly show the impact of the craft-beer explosion in recent years and how widespread the phenomenon is.

"Since 2013, the number of breweries has doubled in 34 states and tripled in nine," says Bart Watson, the chief economist of the Brewers Association trade group.

Beer Institute Shares Results of 2 Consumer Surveys at Annual Meeting

Justin Kendall - - Brewbound

The Beer Institute (BI) unveiled a pair of surveys during the first day of the trade group's annual meeting in Milwaukee, Wisconsin, indicating public support for many industry issues as well as apathy from young drinkers.

In his opening remarks, BI president and CEO Jim McGreevy shared the results of a poll conducted by Washington, D.C.-based market research firm Morning Consult on several hot button industry issues, including excise tax reform, President Donald Trump's tariffs on aluminum, FDA menu labeling and voluntary disclosure of serving data.

AB InBev CEO: ‘Beer needs to play the natural card more’

Rachel Arthur - - BeverageDaily.com

Beer is all about natural ingredients: and that's something the industry needs to emphasize in order to appeal to today's consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and farming.

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