Industry News

U.S. Hispanics And The Beer Industry

Parker Morse - - Media Post

Looking at U.S. Hispanics and their relationship to the beverage industry — in particular, their loyalty to certain beverage brands — is important, because it allows us to draw broader conclusions about how best to reach out to the Hispanic audience.

The primary alcoholic beverage of choice for most Hispanics is beer. In Nielsen's words, the demographic "[gets] behind beer in a big way," with 44% of Hispanic adults claiming "to have consumed a beer within the last 30 days," a percentage slightly above the U.S. average. It's not surprising, then, that breweries are coming up with brews specifically aimed at reaching the demographic.

Beer Distributors Talk About Advocacy and the Future of a Strong Beer Industry

Allison Schneider - - NBWA

Independent beer distributors representing all 50 states are in Washington, D.C., this week for the National Beer Wholesalers Association's (NBWA) 2018 Legislative Conference. Attendees are educating Congress on the importance of the independent beer system, which generates competition, builds brands and increases consumer choice, while supporting good-paying jobs and economic growth in cities and states across America.

Congressional Letter Expresses Strong Support for Current Federal and State Systems of Alcohol Regulation

- National Beer Wholesalers Association

On June 27, 2017, a majority of members of the U.S. House of Representatives sent a bipartisan letter to Treasury Secretary Steven Mnuchin expressing support for the Alcohol and Tobacco Tax and Trade Bureau (TTB).

The letter highlights the value of the American system of alcohol regulation and applauds TTB's work as the primary federal regulator of the alcohol industry. The letter also expresses support for keeping the TTB within the Treasury Department instead of moving it to the IRS.

Anheuser-Busch’s The High End responds to ‘independent craft’ seal

Kate Bernot - - Draft Magazine

Earlier this week, the Brewers Association, a trade group representing small and independent breweries, unveiled its "certified independent craft" seal. The association encourages breweries that meet its definition of "independent" to use the free seal on packaging and marketing materials. It's intended to help those breweries distinguish themselves from so-called Big Beer, or breweries that have sold to larger brewing conglomerates (most notably Anheuser-Busch's The High End division).

BREWERS ASSOCIATION LAUNCHES NEW SEAL TO DESIGNATE INDEPENDENT BEERS

- Brewers Association

In an effort to educate beer lovers about which beers are independently produced, the Brewers Association—the not-for-profit trade group dedicated to promoting and protecting America's small and independent craft brewers—launched a new seal touting independent craft brewers.

NBWA Statement on 9th Circuit Ruling Upholding California Tied-House Laws

Kathleen Joyce - - National Beer Wholesalers Association

Today, an en banc panel of the United States Court of Appeals for the 9th Circuit issued its opinion in Retail Digital Network's suit against a California law prohibiting beverage alcohol manufacturers and wholesalers from providing anything of value, directly or indirectly, to retailers in exchange for advertising their alcoholic beverages.

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